Bayesian Statistics and Marketing Bayesian Statistics and Marketing P. E. Rossi, G. M. Allenby and R. McCulloch 2005 John Wiley & Sons, Ltd. ISBN: 0-470-86367-6 WILEY SERIES IN PROBABILITY AND STATISTICS Established by WALTER A. SHEWHART and SAMUEL S. WILKS Editors: David J. Balding, Peter Bloomfield, Noel A. C. Cressie, Nicholas I. Fisher, Iain M. Johnstone, J. B. Kadane, Geert Molenberghs, Louise M. Ryan, David W. Scott, Adrian F. M. Smith, Jozef L. Teugels; Editors Emeriti: Vic Barnett, J. Stuart Hunter, David G. Kendall A complete list of the titles in this series appears at the end of this volume. Bayesian Statistics and Marketing Peter E. Rossi University of Chicago,USA Greg M. Allenby Ohio State University, USA Robert McCulloch University of Chicago, USA Copyright 2005 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries):
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