Magazine Editing: How To Develop And Manage A Successful Publication

MAGAZINE EDITING: 2ND EDITION Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise the development of a magazine or periodical. This fully revised and updated edition begins by looking at the current state of the magazine market and explains how this has developed and changed in recent years. Featuring case studies, examples of covers and spreads and useful tables and graphs, the book moves on to discuss the editor’s many roles and the skills needed to run a publication: knowing the reader; building an editorial team; using words, pictures and design; managing production; responsible and ethical management. Written by an experienced editor and writer, Magazine Editing offers practical guidance on: • • • • • • How to create an editorial strategy. How to lead and manage an editorial team. Researching a market and finding new readers. Dealing with budgets and finance. Legal, technological and ethical dilemmas. How to become an editor. John Morrish is a freelance writer, editor and journalism trainer. He is the former editor of Time Out, commissioning editor on the Telegraph Magazines and subeditor on Private Eye. He writes regularly for the Daily Telegraph and Independent on Sunday. MAGAZINE EDITING: 2ND EDITION How to Develop and Manage a Successful Publication John Morrish LONDON AND NEW YORK First edition published in 1996 by Routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” Routledge is an imprint of the Taylor & Francis Group Second edition published in 2003 © 1996, 2003 John Morrish The right of John Morrish to be identified as the Author of this Work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988 All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data A cataloge record for this book has been requested ISBN 0-203-71147-5 Master e-book ISBN ISBN 0-203-34598-3 (Adobe eReader Format) ISBN 0-415-30380-X (hbk) ISBN 0-415-30381-8 (pbk) CONTENTS List of figures v Acknowledgements vi Introduction 1 1 How magazines work 5 2 Editorial strategy 25 3 Leader and manager 53 4 Money matters 93 5 The right words 109 6 Pictures and design 145 7 Managing production 175 8 Where the buck stops 195 9 Becoming an editor 217 Appendix 1 National Union of Journalists Code of Conduct 225 Appendix 2 Press Complaints Commission Code of Practice 227 Glossary 233 Notes 249 Bibliography 253 Index 257 FIGURES Table 3.1 4.1 4.2 6.1 7.1 7.2 7.3 7.4 Grid or wall chart used to plan content for a monthly magazine E