The Rudolph Factor: Finding The Bright Lights That Drive Innovation In Your Business

The Rudolph Factor The Rudolph Factor Finding the Bright Lights that Drive Innovation in Your Business Cyndi Laurin, PhD Craig Morningstar John Wiley & Sons, Inc. Copyright © 2009 by Cyndi Laurin, PhD, and Craig Morningstar. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. ISBN 978-0-470-45103-8 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 Dedicated to Rudolphs everywhere. Let your nose glow! CONTENTS Acknowledgments ix Foreword E. David Spong xi Foreword David M. Bowman xv Preface xix CHAPTER 1 The Prevailing Form of Business Cultures CHAPTER 2 The Boeing Company and the Impetus for a Cultural Revolution 25 CHAPTER 3 Why Rudolph, You Ask? 41 CHAPTER 4 Nurturing Rudolphs to Maximize Their Innovative Contributions 59 Establishing a Team-Based Rudolph Culture 77 CHAPTER 5 1 CHAPTER 6 Redefining Leadership 107 CHAPTER 7 Developing a Corporate Constitution 121 vii CONTENTS CHAPTER 8 Epilogue Creating an Alternative and Aligned Reward Structure 143 Go Forth—Awaken the Rudolph Within 161 Resources 167 Index 169 About the Authors 181 viii ACKNOWLEDGMENTS We would like to acknowledge the following Boeing Company employees (former and current) for their time, efforts, and contributions to this book. Without their guidance and input, it would not have been possible to accurately describe the tr