Doing Business In China

Doing Business in China Third edition Aimed specifically at Western and non-Chinese businesses and managers, this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organisations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: • • • • case studies and examples of business ventures as diverse as car washes, sausages and outdoor clothing discussion of the issues surrounding products, pricing, distribution and advertising advice on choosing business partners, negotiating and entering Chinese overseas markets guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and for practitioners with an eye on China. Tim Ambler is Senior Fellow at the London Business School. Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in-chief of Corporate Finance Review. Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong. Doing Business in China Third edition Tim Ambler, Morgen Witzel and Chao Xi First published 2000 by RoutledgeCurzon Second Edition published 2004 by Routledge Reprinted 2005 (four times) Third Edition published 2009 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York, NY 10016 This edition published in the Taylor & Francis e-Library, 2008. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” Routledge is an imprint of the Taylor & Francis Group, an informa business © 2000, 2004 Tim Ambler, Morgen Witzel; 2009 Tim Ambler, Morgen Witzel and Chao Xi All rights reserved. No part of this book may be reprinted or reproduced or utilis