The Possibilities Organization— The New Science Of Possibilities Management

The Possibilities Organization—The New Science of Possibilities Management Robert R. Carkhuff, Ph.D. Bernard G. Berenson, Ph.D. Possibilities Publishing The Possibilities Organization— The New Science of Possibilities Management Robert R. Carkhuff, Ph.D. and Bernard G. Berenson, Ph.D. Contributors: Don Benoit, M.A. Christopher Carkhuff, M.A. Cert. Copyright © 2000 by Robert R. Carkhuff Published by Possibilities Publishing 22 Amherst Road Amherst, MA 01002 413-253-3488 1-800-822-2801 413-253-3490 (fax) www.possibilitiespublisher.com ISBN 0-87425-577-5 All rights reserved. Any reproduction of this material in any media without written permission of the publisher is a violation of international copyright law. Editorial services by Mary George Production services by Jean Miller Cover design by Donna Thibault-Wong This book is dedicated to John T. Kelly, Manager, IBM’s Office of the Future, who conducted the first private-sector research on the interdependent organizational relationships of Human, Information, and Organizational Capital Development. This page intentionally left blank The Possibilities Organization— The New Science of Possibilities Management CONTENTS About the Authors........................................................................ ix About the Contributors................................................................ xi Foreword by Barry Cohen, Ph.D. ................................................ xiii Preface: “The Requirements of the Twenty-First Century”......... xix Welcome to a Special Kind of Book!............................................ xxix I. INTRODUCTION AND OVERVIEW ......................................... 1. The Possibilities Economics .................................... “It Was a Great Run…” – A Case for Thought ............ Mechanical Technologies .............................................. Information Technologies ............................................. Human Technologies..................................................... Organizational Technologies ........................................ Marketplace Technologies ............................................ NCD Equation for Wealth Generation......................... 1 3 7 10 13 15 18 21 24 II. NEW CAPITAL DEVELOPMENT—THE POSSIBILITIES MANAGEMENT SYSTEM .............................. 27 2. Managing Marketplace Capital Development .... 29 “A Contrast of Extremes…” – The Power of Positioning.............................................................. 33 Modeling Marketplace Positioning .............................. 40 Scaling Marketplace Requirements......................... 41 Scaling Corporate Capacities ................................... 43 Marketplace Capital Matrix..................................... 45 Scaling the Market Life-Cycle.................................. 46 Dimensionalizing the MCD Model........................... 48 Processes for Marketplace Positioning ........................ 49 Phase 1 – Requiring.................................................. 50 Phase 2 – Valuing ..................................................... 51 Phase 3 – Visioning .................................................. 52 Phase 4 – External Missioning ................................ 54 Phase 5 – Internal Modeling .................................... 55 v Managing MCD ............................................................. In Transition ..........................................................