Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.
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Written for entrepreneurs, executives, and students,
The Business Plan Workbook is a guide to all aspects of business planning. В Based on methodology developed at the Cranfield School of Management and using successful real-life business plans,
The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.
THE BUSINESS PLAN WORKBOOK
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THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan
6th edition
COLIN BARROW, PAUL BARROW AND ROBERT BROWN
London and Philadelphia
Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. First published in Great Britain by Kogan Page Limited 1988 Second edition 1992 Reprinted with revisions 1994, 1995 (twice) Third edition 1998 Fourth edition 2001 Fi�h edition 2005 Sixth edition 2008 Apart from any fair dealing for the purposes of research or priva