Jeffrey S. Pawlow , Managing Shareholder, The Growth Partnership, Inc.
E-Book Content
More Praise for Client at the Core Bruce Marcus and August Aquila reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today’s professional services firm. It is creative, thorough and a catalyst for your further thought. Don’t leave home without it. —Gerry Riskin, Partner, Edge International In Client at the Core, the authors have captured the changing role of professional services marketing and firm management. There is valuable insight here, and a down-to-earth guide to competing successfully in the new environment. —David Maister, Author and Consultant Finally, a practical book that focuses on what it means to put clients at the core! I was impressed with the practicality of the book from the standpoint of its common sense approach to keeping your professional services firm relevant in the 21st century’s client driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose. A must read for anyone that serves client from within a professional firm. —Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc. At its heart, this book is the running shoe for law and accounting professionals who want to put the client first, not only because it the smartest thing to do, but because it is also the most profitable thing to do in an age of never ending competition. It says not only “just do it!” but here’s how. Follow