E-Book Overview
This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
E-Book Content
The Religious Dimensions of Advertising
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THE RELIGIOUS DIMENSIONS OF ADVERTISING TRICIA SHEFFIELD
THE RELIGIOUS DIMENSIONS OF ADVERTISING
© Tricia Sheffield, 2006. Permission citation: Portions of chapter 1 and chapter 3 were first published as a supplementary article entitled “Advertising” by Tricia Sheffield in Religion and American Cultures: An Encyclopedia of Traditions, Diversity, and Popular Expressions, Volume 2, edited by Gary Laderman and Luis Leon, Santa Barbara, CA: ABC-CLIO, 20