Sales Therapy: Effective Selling For The Small Business Owner

E-Book Overview

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results?

Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works.

Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21<sup>st Century.’

At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow.

PRAISE FOR SALES THERAPY

‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy


E-Book Content

Sales Therapy® Sales Therapy® Sales Therapy® Effective Selling for the Small Business Owner GRANT LEBOFF Copyright © Grant Leboff 2007 First published 2007 by: Capstone Publishing Ltd. (a Wiley Company) The Atrium, Southern Gate, Chichester, PO19 8SQ, UK. www.wileyeurope.com Email (for orders and customer service enquires): [email protected] The right of Grant Leboff to be identified as the author of this book has been asserted in accordance with the Copyright, Designs and Patents Act 1988 S
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