E-Book Overview
Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of ''resort'' has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties. In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including: * New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry * New resort case studies in each chapter * Expanded coverage on spas, pools, and indoor waterparks * Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book * Updated statistics throughout the text that reflect the latest industry information * Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.
E-Book Content
S N L
MILL (Wiley)
SECOND EDITION
Resorts MANAGEMENT AND OPERATION
Robert Christie Mill, Ph.D. School of Hotel, Restaurant, and Tourism Management Daniels College of Business University of Denver
John Wiley & Sons, Inc.
S N L
MILL (Wiley)
S N L
MILL (Wiley)
Resorts MANAGEMENT AND OPERATION
S N L
MILL (Wiley)
S N L
MILL (Wiley)
SECOND EDITION
Resorts MANAGEMENT AND OPERATION
Robert Christie Mill, Ph.D. School of Hotel, Restaurant, and Tourism Management Daniels College of Business University of Denver
John Wiley & Sons, Inc.
S N L
MILL (Wiley)
This book is printed on acid-free paper. 嘷 ⬁ Copyright 䉷 2008 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada Anniversary Logo Design: Richard Pacifico. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-7486011, fax 201-748-6008, or online at http: / / www.wiley.com / go / permissions. Limit of Liability / Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your