Social Business Models In The Digital Economy: New Concepts And Contemporary Challenges

Adam Jabłoński Marek Jabłoński Social Business Models in the Digital Economy New Concepts and Contemporary Challenges Social Business Models in the Digital Economy Adam Jabłoński • Marek Jabłoński Social Business Models in the Digital Economy New Concepts and Contemporary Challenges Adam Jabłoński WSB University in Poznań Poznań, Poland Marek Jabłoński WSB University in Poznań Poznań, Poland ISBN 978-3-030-29731-2    ISBN 978-3-030-29732-9 (eBook) https://doi.org/10.1007/978-3-030-29732-9 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Preface In recent years, the issue of business models has been the subject of many theoretical and practical discussions. Business management enthusiasts search for effective and efficient solutions that not only have a positive impact on the success of companies but also aim to maintain synergy with the external and internal environment. Shaping positive relationships with the business ecosystem is a condition for ensuring the long-­ term and sustainable development of modern enterprises. Social aspects are of key importance in the era of global access to information and knowledge. The attractiveness of business models depends to a large extent on the social acceptance of the proposed solutions. In the case of innovations in the field of digital business models, two areas concerning social issues play a key role. The condition for the monetization of digital business models is to gather a user community that ensures a constant flow of information, knowledge and money around the ideol