Eurasian Business Perspectives: Proceedings Of The 24th Eurasia Business And Economics Society Conference

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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.


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Eurasian Studies in Business and Economics 11/2 Series Editors: Mehmet Huseyin Bilgin · Hakan Danis Mehmet Huseyin Bilgin Hakan Danis Ender Demir Ugur Can Editors Eurasian Business Perspectives Proceedings of the 24th Eurasia Business and Economics Society Conference Eurasian Studies in Business and Economics 11/2 Series editors Mehmet Huseyin Bilgin, Istanbul, Turkey Hakan Danis, San Francisco, CA, USA Representing Eurasia Business and Economics Society More information about this series at http://www.springer.com/series/13544 Mehmet Huseyin Bilgin • Hakan Danis • Ender Demir • Ugur Can Editors Eurasian Business Perspectives Proceedings of the 24th Eurasia Business and Economics Society Conference Editors Mehmet Huseyin Bilgin Faculty of Political Sciences Istanbul Medeniyet University Istanbul, Turkey Ender Demir Faculty of Tourism Istanbul Medeniyet University Istanbul, Turkey Hakan Danis MUFG Union Bank San Francisco, CA, USA Ugur Can Eurasia Business & Economic Society Fatih, Istanbul, Turkey The authors of individual papers are responsible for technical, content, and linguistic correctness. ISSN 2364-5067 ISSN 2364-5075 (electronic) Eurasian Studies in Business and Economics ISBN 978-3-030-18651-7 ISBN 978-3-030-18652-4 (eBook) https://doi.org/10.1007/978-3-030-18652-4 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Preface This is Volume 2—Eurasian Business Perspectives of the 11th issue of the Springer’s series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.ebesweb.org). This issue includes selected papers presented at the 24th EBES Conference—Bangkok, whic
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