策略思维：商界、政界及日常生活中的策略竞争

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耶鲁大学教授奈尔伯夫和普林斯顿大学教授迪克西特的这本着作，用许多活生生的例子，向没有经济学基础的读者展示了博弈论策略思维的道理。试看一例：　　奈尔伯夫大学毕业的时候，在剑桥大学的正式舞会上参加轮盘赌游戏并且以700:300的大比数领先。眼看大奖在望，鬼使神差他却无视已经具有的后动优势，在最后一轮大意先行，结果功败垂成。事后他回忆那天酒喝多了，忘记了博弈论的教导：领先的时候要采取让对手先行的保守策略。这位博弈论的高才生，就这样输在原来处于第二位并且曾经求和建议分享奖励的女士手下（参见本书第1章）。　　人生是一个永不停息的决策过程。从事什么样的工作，怎样打理一宗生意，该和谁结婚，怎样将孩子抚养成人，要不要竞争总裁的位置，都是这类决策的例子。你不是在一个真空的世界里做决定。相反，你身边全是和你一样的决策制定者。虽然冲突的成分很多，但是合作的因素也不少。本书将帮助你学会策略地思考，在人生博弈中扩大胜面。　　本书以讲故事取胜。它的学术根源，是迪克西特教授在普林斯顿大学公共与国际事务学院开设的“策略博弈”课程。简而言之，这是关于了解对手打算如何战胜你，然后你战而胜之的艺术。怎样打赢一场网球，少数如何战胜多数，为什么要“喜爱”你最讨厌的对手等等，都在讨论之列。　　这是一门新兴的策略科学，由一些简单的基本原理组成。不同背景和行业的读者掌握了这些原理，运筹帷幄取得胜利的本领就会上升一个层次。

E-Book Information

Series: 当代世界学术名著·经济学系列
Year: 2,002
Edition: 1
City: 北京
Pages: 333
Pages In File: 350
Language: Chinese
Topic: 1
Identifier: 9,787,300,043,388
Org File Size: 20,955,833
Extension: pdf
Toc: 序言什么是策略行为？第1部分第1章 10个策略故事第2章准备接招第3章看穿对手的策略第1部分结语第2部分第4章走出囚徒困境第5章策略行动第6章可信的承诺第7章不可预测性第2部分结语第8章边缘政策 …… 注释索引附录约翰・纳什：现代博弈论奠基人译后记

策略思维：商界、政界及日常生活中的策略竞争

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策略思维：商界、政界及日常生活中的策略竞争

E-Book Overview

E-Book Information

Your Mba Game Plan: Proven Strategies For Getting Into The Top Business Schools Authors: Omari Bouknight , Scott Shrum 180 0

Blueprint For Project Recovery: A Project Management Guide: The Complete Process For Getting Derailed Projects Authors: Ronald B. Cagle 187 0

Managing Linux Systems With Webmin: System Administration And Module Development Authors: Jamie Cameron 154 0

E-commerce And M-commerce Technologies Authors: P. Candace Deans 148 0

Doing Business In 2004: Understanding Regulation Authors: Djankov S. (ed.) , Klein M. (ed.) , McLiesh C. (ed.) 160 0

Digital Television Strategies: Business Challenges And Opportunities Authors: Alan Griffiths 155 0

Project Management Authors: Gary R. Heerkens 168 0

Smarter Trading: Improving Performance In Changing Markets Authors: Perry Kaufman 134 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 198 0

Business Vocabulary In Use Advanced Authors: Bill Mascull 182 0

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Your Mba Game Plan: Proven Strategies For Getting Into The Top Business Schools
Authors: Omari Bouknight , Scott Shrum 180 0

Blueprint For Project Recovery: A Project Management Guide: The Complete Process For Getting Derailed Projects
Authors: Ronald B. Cagle 187 0

Managing Linux Systems With Webmin: System Administration And Module Development
Authors: Jamie Cameron 154 0

E-commerce And M-commerce Technologies
Authors: P. Candace Deans 148 0

Doing Business In 2004: Understanding Regulation
Authors: Djankov S. (ed.) , Klein M. (ed.) , McLiesh C. (ed.) 160 0

Digital Television Strategies: Business Challenges And Opportunities
Authors: Alan Griffiths 155 0

Project Management
Authors: Gary R. Heerkens 168 0

Smarter Trading: Improving Performance In Changing Markets
Authors: Perry Kaufman 134 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity
Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 198 0

Business Vocabulary In Use Advanced
Authors: Bill Mascull 182 0