E-Book Overview
How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery.
Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to:
Capture and hold the audience's interest with expert pacing and visual aids
Take advantage of new technologies that make training more accessible
Prepare each session thoroughly to avoid mistakes, malfunctions, and delays
Offer effective feedback, fine-tune delivery, market your services, and more
As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
E-Book Content
WEBFFIRS
02/20/2017
10:52:41
Page ii
WEBFFIRS
02/20/2017
10:52:41
Page i
How to Run
Seminars & Workshops
WEBFFIRS
02/20/2017
10:52:41
Page ii
WEBFFIRS
02/20/2017
10:52:41
Page iii
FOURTH
EDITION
How to Run
Seminars & Workshops PRESENTATION SKILLS
CONSULTANTS, TRAINERS, T E A C H E R S , AND S A L E S P E O P L E
FOR
R O B ER T L. JO LLE S
WEBFFIRS
02/20/2017
10:52:41
Page iv
Cover design: Wiley Copyright 1993, 2001, 2005, 2017 by Robert L. Jolles. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www .wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book an