Handbook Of Research On Consumption, Media, And Popular Culture In The Global Age

E-Book Overview

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

E-Book Content

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age Ozlen Ozgen Atilim University, Turkey A volume in the Advances in Media, Entertainment, and the Arts (AMEA) Book Series Published in the United States of America by IGI Global Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com Copyright © 2019 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Names: Ozgen, Ozlen, 1961- editor. Title: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age / Ozlen Ozgen, editor. Description: Hershey, PA : Information Science Reference, 2020. Identifiers: LCCN 2018054455| ISBN 9781522584919 (hardcover) | ISBN 9781522584926 (ebook) | ISBN 9781522585121 (softcover) Subjects: LCSH: Consumption (Economics)--Social aspects. | Mass media--Social aspects. | Popular culture--Economic aspects. Classification: LCC HC79.C6 C6746 2020 | DDC 306.3--dc23 LC record available at https://lccn.loc.gov/2018054455 This book is published in the IGI Global book series Advances in Media, Entertainment, and the Arts (AMEA) (ISSN: 2475-6814; eISSN: 2475-6830)  Advances in Media, Entertainment, and the Arts (AMEA) Book Series Giuseppe Amoruso Politecnico di Milano, Italy ISSN:2475-6814 EISSN:2475-6830 Mission Throughout time, technical and artistic cultures have integrated creative expression and innovation into industrial and craft processes. Art, entertainment and the media have provided means for societal selfexpression and for economic and technical growth through creative processes. The Advances in Media, Entertainment, and the Arts (AMEA) book series aims to explore current academic research in the field of artistic and design methodologies, applied arts, music, film, television, and news industries, as well as popular culture. Encompassing titles which focus on the latest research surrounding different design areas, services and strategies for communication and social innovation, cultural heritage, digital and print media, journalism, data visualization, gaming, design representation, television and film, as well as both the fine applied and performing arts, the AMEA book series is ideally suited for researchers, students, cultural theorists, and media professionals. Coverage • • • • • • •
You might also like

The Compleat Day Trader
Authors: Jake Bernstein    261    0


Herding Chickens: Innovative Techniques For Project Management
Authors: Dan Bradbary , David Garrett    211    0


Hit & Run Trading: The Short-term Stock Traders Bible
Authors: Jeff Cooper    155    0


Cover Letter Magic: Trade Secrets Of Professional Resume Writers
Authors: Wendy S. Enelow , Louise Kursmark    187    0


Anxiety Disorders: An Introduction To Clinical Management And Research
Authors: Griez E.J.L. , Faravelli C. , Zohar J. (eds.)    165    0




Project Management Practitioner's Handbook
Authors: Ralph L. Kliem , Irwin S. Ludin    120    0


Business Vocabulary In Use
Authors: Bill Mascull    148    0


Preparing For The Project Management Professional
Authors: Michael W. Newell PMP ENP    154    0