Exploring the Dynamics of Consumerism in Developing Nations Ayantunji Gbadamosi University of East London, UK
A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Published in the United States of America by IGI Global Business Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail:
[email protected] Web site: http://www.igi-global.com Copyright © 2019 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Names: Gbadamosi, Ayantunji, editor. Title: Exploring the dynamics of consumerism in developing nations / Ayantunji Gbadamosi, editor. Description: Hershey PA : Business Science Reference, [2019] | Includes bibliographical references. Identifiers: LCCN 2018037396| ISBN 9781522579069 (hardcover) | ISBN 9781522579076 (ebook) Subjects: LCSH: Consumer behavior--Developing countries--Case studies. | Consumption (Economics)--Developing countries--Case studies. Classification: LCC HF5415.33.D48 E97 2019 | DDC 339.4/7091724--dc23 LC record available at https://lccn.loc. gov/2018037396 This book is published in the IGI Global book series Advances in Marketing, Customer Relationship Management, and EServices (AMCRMES) (ISSN: 2327-5502; eISSN: 2327-5529) British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. The views expressed in this book are those of the authors, but not necessarily of the publisher. For electronic access to this publication, please contact:
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Eldon Y. Li National Chengchi University, Taiwan & California Polytechnic State University, USA Mission
ISSN:2327-5502 EISSN:2327-5529
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