The Business Value Of Developer Relations: How And Why Technical Communities Are Key To Your Success

E-Book Overview

Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today. What You’ll Learn ● Define community and sell community to your company ● Find, build, and engage with the community ● Determine how and when to hire community managers ● Build your own personal brand Who This Book Is For Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.

E-Book Content

The Business Value of Developer Relations How and Why Technical Communities Are Key To Your Success ― With a Foreword by Jono Bacon ― Mary Thengvall The Business Value of Developer Relations How and Why Technical Communities Are Key To Your Success Mary Thengvall With a Foreword by Jono Bacon The Business Value of Developer Relations Mary Thengvall San Francisco, California, USA ISBN-13 (pbk): 978-1-4842-3747-2    https://doi.org/10.1007/978-1-4842-3748-9 ISBN-13 (electronic): 978-1-4842-3748-9 Library of Congress Control Number: 2018958879 Copyright © 2018 by Mary Thengvall This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director, Apress Media LLC: Welmoed Spahr Acquisitions Editor: Louise Corrigan Development Editor: James Markham Coordinating Editor: Nancy Chen Cover image designed by Erick Zelaya Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail