маркетинг [DOCX]

E-Book Overview

Учебное пособие/ Т.В. Алесинская, Л.Н. Дейнека, А.Н. Проклин, Л.В. Фоменко, А.В. Татарова и др.; Под общей ред. В.Е. Ланкина. – Таганрог: Изд-во ТРТУ, 2006. – 225 с.

Настоящее учебное пособие предназначено для подготовки к государственному итоговому междисциплинарному экзамену по специальности 080111 "Маркетинг". Пособие содержит ответы по всем темам курсов "Экономика", "Менеджмент", "Основы маркетинга", "Логистика", "Маркетинговые исследования", "Управление маркетингом", "Маркетинговые коммуникации", составленным в соответствии с действующим Государственным образовательным стандартом высшего профессионального образования (№ гос. регистрации 202 эк/сп от 23.03.00г.).

Содержание Экономика Менеджмент Основы маркетинга Логистика Маркетинговые исследования Управление маркетингом Маркетинговые коммуникации

E-Book Information

Language: Russian
Topic: 5
Library: twirpx
Commentary: 1,038,223
Org File Size: 913,529
Extension: docx
Tags: Маркетинг, реклама, PR Маркетинг

маркетинг [DOCX]

E-Book Overview

E-Book Information

From Business Strategy To It Action: Right Decisions For A Better Bottom Line
Authors: Robert J. Benson , Tom Bugnitz , 160; 211 0

Blueprint For Project Recovery: A Project Management Guide: The Complete Process For Getting Derailed Projects
Authors: Ronald B. Cagle 187 0

Performance Management: Finding The Missing Pieces (to Close The Intelligence Gap)
Authors: Gary Cokins 177 0

Hit & Run Trading: The Short-term Stock Traders Bible
Authors: Jeff Cooper 152 0

Engaged Knowledge Management: Engagement With New Realities
Authors: Kevin C. Desouza , Yukika Awazu 156 0

Risk Management And Capital Adequacy
Authors: Reto Gallati 146 0

Knowledge Management And Problem Solving
Authors: Gray P.H. 140 0

Information Development: Managing Your Documentation Projects, Portfolio, And People
Authors: JoAnn T. Hackos 153 0

Mastering Mambo: E-commerce, Templates, Module Development, Seo, Security, And Performance
Authors: Tobias Hauser , Christian Wenz 195 0

Project Planning And Control
Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM 132 0

маркетинг [DOCX]

E-Book Overview

E-Book Information

From Business Strategy To It Action: Right Decisions For A Better Bottom Line Authors: Robert J. Benson , Tom Bugnitz , 160; 211 0

Blueprint For Project Recovery: A Project Management Guide: The Complete Process For Getting Derailed Projects Authors: Ronald B. Cagle 187 0

Performance Management: Finding The Missing Pieces (to Close The Intelligence Gap) Authors: Gary Cokins 177 0

Hit & Run Trading: The Short-term Stock Traders Bible Authors: Jeff Cooper 152 0

Engaged Knowledge Management: Engagement With New Realities Authors: Kevin C. Desouza , Yukika Awazu 156 0

Risk Management And Capital Adequacy Authors: Reto Gallati 146 0

Knowledge Management And Problem Solving Authors: Gray P.H. 140 0

Information Development: Managing Your Documentation Projects, Portfolio, And People Authors: JoAnn T. Hackos 153 0

Mastering Mambo: E-commerce, Templates, Module Development, Seo, Security, And Performance Authors: Tobias Hauser , Christian Wenz 195 0

Project Planning And Control Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM 132 0

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From Business Strategy To It Action: Right Decisions For A Better Bottom Line
Authors: Robert J. Benson , Tom Bugnitz , 160; 211 0

Blueprint For Project Recovery: A Project Management Guide: The Complete Process For Getting Derailed Projects
Authors: Ronald B. Cagle 187 0

Performance Management: Finding The Missing Pieces (to Close The Intelligence Gap)
Authors: Gary Cokins 177 0

Hit & Run Trading: The Short-term Stock Traders Bible
Authors: Jeff Cooper 152 0

Engaged Knowledge Management: Engagement With New Realities
Authors: Kevin C. Desouza , Yukika Awazu 156 0

Risk Management And Capital Adequacy
Authors: Reto Gallati 146 0

Knowledge Management And Problem Solving
Authors: Gray P.H. 140 0

Information Development: Managing Your Documentation Projects, Portfolio, And People
Authors: JoAnn T. Hackos 153 0

Mastering Mambo: E-commerce, Templates, Module Development, Seo, Security, And Performance
Authors: Tobias Hauser , Christian Wenz 195 0

Project Planning And Control
Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM 132 0