маркетинг [DOCX]

E-Book Overview

Учебное пособие/ Т.В. Алесинская, Л.Н. Дейнека, А.Н. Проклин, Л.В. Фоменко, А.В. Татарова и др.; Под общей ред. В.Е. Ланкина. – Таганрог: Изд-во ТРТУ, 2006. – 225 с.

Настоящее учебное пособие предназначено для подготовки к государственному итоговому междисциплинарному экзамену по специальности 080111 "Маркетинг". Пособие содержит ответы по всем темам курсов "Экономика", "Менеджмент", "Основы маркетинга", "Логистика", "Маркетинговые исследования", "Управление маркетингом", "Маркетинговые коммуникации", составленным в соответствии с действующим Государственным образовательным стандартом высшего профессионального образования (№ гос. регистрации 202 эк/сп от 23.03.00г.).

Содержание Экономика Менеджмент Основы маркетинга Логистика Маркетинговые исследования Управление маркетингом Маркетинговые коммуникации

E-Book Information

Language: Russian
Topic: 5
Library: twirpx
Commentary: 1,038,223
Org File Size: 913,529
Extension: docx
Tags: Маркетинг, реклама, PR Маркетинг

маркетинг [DOCX]

E-Book Overview

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маркетинг [DOCX]

E-Book Overview

E-Book Information

Engaged Knowledge Management: Engagement With New Realities Authors: Kevin C. Desouza , Yukika Awazu 152 0

Doing Business In 2004: Understanding Regulation Authors: Djankov S. (ed.) , Klein M. (ed.) , McLiesh C. (ed.) 157 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers Authors: Wendy S. Enelow , Louise Kursmark 177 0

Digital Television Strategies: Business Challenges And Opportunities Authors: Alan Griffiths 152 0

Economics Of Mobile Telecommunications Authors: Harald Gruber 200 0

Seamanship Techniques Authors: David J House 142 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 193 0

Information Technology Project Management: Providing Measurable Organizational Value Authors: Jack T. Marchewka 140 0

Form And Pattern As A Trading Tool Authors: Miner R. 98 0

A Practical Guide To Swing Trading Authors: Larry Swing 148 0

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Engaged Knowledge Management: Engagement With New Realities
Authors: Kevin C. Desouza , Yukika Awazu 152 0

Doing Business In 2004: Understanding Regulation
Authors: Djankov S. (ed.) , Klein M. (ed.) , McLiesh C. (ed.) 157 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers
Authors: Wendy S. Enelow , Louise Kursmark 177 0

Digital Television Strategies: Business Challenges And Opportunities
Authors: Alan Griffiths 152 0

Economics Of Mobile Telecommunications
Authors: Harald Gruber 200 0

Seamanship Techniques
Authors: David J House 142 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity
Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 193 0

Information Technology Project Management: Providing Measurable Organizational Value
Authors: Jack T. Marchewka 140 0

Form And Pattern As A Trading Tool
Authors: Miner R. 98 0

A Practical Guide To Swing Trading
Authors: Larry Swing 148 0