экономические результаты рекламной восприимчивости [DOC]

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М.: ЭКСМО, 2007. — 608 с.
В книге выявлены основные закономерности восприятия рекламы, основы психологической эффективности рекламы, рассмотрены экономические результаты восприятия рекламы.

E-Book Information

  • Language: Russian

  • Topic: 5

  • Library: twirpx

  • Commentary: 481,280

  • Org File Size: 3,848,704

  • Extension: doc

  • Tags: Маркетинг, реклама, PR Разработка рекламного продукта

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