The Travel & Tourism Competitiveness Report 2011. World Economic Forum Geneva

The Travel & Tourism Competitiveness Report 2011 Beyond the Downturn Jennifer Blanke, World Economic Forum Thea Chiesa, World Economic Forum World Economic Forum Geneva, Switzerland 2011 The Travel & Tourism Competitiveness Report 2011 Beyond the Downturn Jennifer Blanke, World Economic Forum Thea Chiesa, World Economic Forum Editors The full version of the Report with Country Profiles and Data Tables is available at www.weforum.org/ttcr The Travel & Tourism Competitiveness Report 2011 © 2011 World Economic Forum The Travel & Tourism Competitiveness Report 2011 is published by the World Economic Forum within the framework of the Centre for Global Competitiveness and Performance and the Industry Partnership Programme for Aviation, Travel & Tourism. World Economic Forum Geneva Copyright © 2011 by the World Economic Forum All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise without the prior permission of the World Economic Forum. Professor Klaus Schwab Executive Chairman Robert Greenhill Chief Business Officer ISBN-13: 978-92-95044-96-8 EDITORS Jennifer Blanke, Director, Lead Economist, Head of the Centre for Global Competitiveness and Performance Thea Chiesa, Associate Director, Head of Aviation, Travel & Tourism This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Printed and bound in Switzerland by SRO-Kundig. CENTRE FOR GLOBAL COMPETITIVENESS AND PERFORMANCE Ciara Browne, Associate Director Roberto Crotti, Junior Quantitative Economist Margareta Drzeniek Hanouz, Director, Senior Economist Thierry Geiger, Associate Director, Economist Satu Kauhanen, Coordinator Irene Mia, Director, Senior Economist Pearl Samandari, Community Manager We thank Hope Steele for her superb editing work and Neil Weinberg for his excellent graphic design and layout. The terms country and nation as used in this report do not in all cases refer to a territorial entity that is a state as understood by international law and practice. The terms cover well-defined, geographically self-contained economic areas that may not be states but for which statistical data are maintained on a separate and independent basis. The Travel & Tourism Competitiveness Report 2011 © 2011 World Economic Forum Contents Partner Institutes v Preface xi 1.7 Green Growth, Travelism, and the Pursuit of Happiness 77 by Geoffrey Lipman, Beyond Tourism, and Shaun Vorster, Ministry of Tourism, South Africa by Robert Greenhill, World Economic Forum Executive Summary xiii by Jennifer Blanke and Thea Chiesa, World Economic Forum 1.8 A New Big Plan for Nature: Opportunities for Travel & Tourism 81 by Julia Marton-Lefèvre and Maria Ana Borges, International Union for Conservation of Nature (IUCN) <