Business Model Pioneers: How Innovators Successfully Implement New Business Models

Management for Professionals Kai-Ingo Voigt Oana Buliga Kathrin Michl Business Model Pioneers How Innovators Successfully Implement New Business Models Management for Professionals More information about this series at http://www.springer.com/series/10101 Kai-Ingo Voigt • Oana Buliga • Kathrin Michl Business Model Pioneers How Innovators Successfully Implement New Business Models Kai-Ingo Voigt Chair of Industrial Management Friedrich-Alexander University Erlangen-N€urnberg N€ urnberg, Germany Oana Buliga Chair of Industrial Management Friedrich-Alexander University Erlangen-N€ urnberg N€urnberg, Germany Kathrin Michl Chair of Industrial Management Friedrich-Alexander University Erlangen-N€urnberg N€urnberg, Germany ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-38844-1 ISBN 978-3-319-38845-8 (eBook) DOI 10.1007/978-3-319-38845-8 Library of Congress Control Number: 2016943646 # Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland Acknowledgements The idea for this publication stems from a research seminar offered by Professor Voigt to students on a Master’s level at the Friedrich-Alexander University of Erlangen-N€ urnberg, which took place during the winter term 2014/2015. The research seminar provided a fruitful ground for discussion and debate on topics ranging from the selection of the case studies, to competitor and industry analyses, up to future perspectives for the chosen business model pioneer examples. The completion of the seminar simultaneously marked the beginning of the journey towards this book. For their active role in helping to co-create the seminar content and for the fruitful discussion rounds, we would like to thank the participating students, Anton Abragimovic, Nadine Barthold,