Entrepreneurship, Business And Economics - Vol. 2: Proceedings Of The 15th Eurasia Business And Economics Society Conference

Eurasian Studies in Business and Economics 3/2 Series Editors: Mehmet Huseyin Bilgin · Hakan Danis Mehmet Huseyin Bilgin Hakan Danis Editors Entrepreneurship, Business and Economics - Vol. 2 Proceedings of the 15th Eurasia Business and Economics Society Conference Eurasian Studies in Business and Economics 3/2 Series Editors Mehmet Huseyin Bilgin, Istanbul, Turkey Hakan Danis, San Francisco, CA, USA Representing Eurasia Business and Economics Society More information about this series at http://www.springer.com/series/13544 Mehmet Huseyin Bilgin • Hakan Danis Editors Entrepreneurship, Business and Economics - Vol. 2 Proceedings of the 15th Eurasia Business and Economics Society Conference Editors Mehmet Huseyin Bilgin Faculty of Economics Istanbul Medeniyet University Istanbul Turkey Hakan Danis MUFG Union Bank San Francisco, CA USA ISSN 2364-5067 ISSN 2364-5075 (electronic) Eurasian Studies in Business and Economics ISBN 978-3-319-27572-7 ISBN 978-3-319-27573-4 (eBook) DOI 10.1007/978-3-319-27573-4 Library of Congress Control Number: 2016930293 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com) Preface This is the third issue of the Springer’s series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.ebesweb.org). This issue includes selected papers presented at the 15th EBES Conference that was held on January 8, 9, and 10, 2015, at the ISCTE-IUL Instituto Universit ario de Lisboa in Lisbon, Portugal, with the support of the Istanbul Economic Research Association. Due to space limitation, the accepted papers are published in two volumes. All accepted full-length papers for the issue went through peer-re