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By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Normans classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.
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Emotional Design
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ALSO
BY DONALD A. NORMAN
The Invisible Computer Things That Make Us Smart Turn Signals Are the Facial Expressions of Automobiles The Design of Everyday Things The Psychology of Everyday Things User Centered System Design: New Perspectives on Human-Computer Interaction (Edited with Stephen Draper) Learning and Memory Perspectives on Cognitive Science (Editor) Human Information Processing (With Peter Lindsay) Explorations in Cognition (With David E. Rumelhart and the LNR Research Group) Models of Human Memory (Editor) Memory and Attention: An Introduction to Human Information Processing
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Emotional Design Why We Love (or Hate) Everyday Things
Donald A. Norman
BASIC A MEMBER OF THE P E R S E U S BOOKS GROUP BOOKS
NEW
YORK
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Copyright © 2004 by Donald A. Norman Published by Basic Books, A Member of the Perseus Books Group All rights reserved. Printed in the United States o