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This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.
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Palgrave Macmillan Series in Global Public Diplomacy Series editors: Kathy Fitzpatrick, Quinnipiac University, USA Philip Seib, University of Southern California, USA
Advisory Board: Mai’a K. Davis Cross, ARENA Centre for European Studies, Norway Nicholas J. Cull, University of Southern California, USA Teresa LaPorte, University of Navarre, Spain Donna Lee, University of Kent, United Kingdom Jan Melissen, Netherlands Institute of International Relations Clingendael and University of Antwerp, Belgium Abeer Najjar, American University of Sharjah, United Arab Emirates William A. Rugh, Former US Ambassador to Yemen and United Arab Emirates Cesar Villanueva Rivas, Universidad Iberoamericana, Mexico Li Xiguang, Tsinghua University, China At no time in history has public diplomacy played a more significant role in world affairs and international relations. As a result, global interest in public diplomacy has escalated, creating a substantial academic and professional audience for new works in the field. This series examines theory and practice in public diplomacy from a global perspective, looking closely at public diplomacy concepts, policies, and practices in various regions of the world. The purpose is to enhance understanding of the importance of public diplomacy, to advance public diplomacy thinking, and to contribute to improved public diplomacy practices. The editors welcome submissions from scholars and practitioners representing a range of disciplines and fields (including diplomacy, international relations, international communications, public relations, political science, global media, and m arketing/advertising) and offering diverse perspectives. In keeping with its global focus, the series encourages non-US-centric works and comparative studies. Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy Edited by Philip Seib Soft Power in China: Public Diplomacy through Communication Edited by Jian Wang Public Diplomacy and Soft Power in East Asia Edited by Sook Jong Lee and Jan Melissen
The Practice of Public Diplomacy: Confronting Challenges Abroad Edited by William A. Rugh The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989–2001 Nicholas J. Cull Beyond Cairo: US Engagement with the Muslim World Darrell Ezell Collaborative Public Diplomacy: How Transnational Networks Influenced American Studies in Europe Ali Fisher Religion and Public Diplomacy Edited by Philip Seib Communicating India’s Soft Power: Buddha to Bollywood Daya Kishan Thussu European Public Diplomacy Edited by Mai’a K. Davis Cross and Jan Melissen The Challenge of Public Diplomacy James Thomas Snyder Shaping China’s Global Imagination: Branding Nations at the World Expo Jian Wang Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics William