Economics For Managers

Economics for Managers For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization and adaptation from the North American version. Global edition Global edition Global edition Third edition Farnham  Economics for Managers  Third edition This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. P  aul G. Farnham Pearson Global Edition FARNHAM_1292060093_mech.indd 1 07/08/14 6:42 pm Third Edition Economics for Managers Global Edition Paul G. Farnham Georgia State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal ­ Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul ­ Singapore Taipei Tokyo A01_FARN0095_03_GE_FM.INDD 1 21/08/14 1:52 PM Editor in Chief: Donna Battista AVP/Executive Editor: David Alexander Head of Learning Asset Acquisition,   Global Editions: Laura Dent Senior Editorial Project Manager:   Lindsey Sloan Director of Marketing: Maggie Moylan Executive Marketing Manager: Lori Deshazo Senior Marketing Assistant:   Kimberly Lovato Managing Editor: Jeffrey Holcomb Assistant Acquisitions Editor, Global  Editions: Debapriya Mukherjee Senior Project Editor, Global Editions:  Vaijyanti Art Director: Jayne Conte Cover Designer: Lumina Datamatics Ltd. Cover Art: ©Zoran Orcik/123rf Media Director: Lisa Rinaldi Media Production Manager, Global ­  Editions: M Vikram Kumar Production Manager: Meghan DeMaio Senior Manufacturing Production   Controller, Global Editions:   Trudy Kimber Full-Service Project Management: Integra Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Mic