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Persuasive technology is the general class of technology that has the explicit purpose of changing human attitudes and behaviours. Persuasive technologies apply principles of social psychology in influencing people; principles of credibility, trust, reciprocity, authority and the like. Social psychologists have spent a great deal of effort over many years in trying to understand how attitude and behaviour change comes about, focusing on the effectiveness of human persuaders, and the persuasive power of messages delivered through non-interactive mass-media, such as newspapers or television. Harnessing the persuasive power of current interactive media, persuasive technology was recently identified as a separate research field, as evidenced by B.J. 1 Fogg’s first discussion of the domain. Fogg characterises computers designed to 2 persuade as the 5th major wave in computing . The scope of technologies that hold persuasive potential is broader than ICT alone, and includes persuasive product design and architectural design, yet the interactive nature of computers uniquely enables user-sensitive and user-adaptive responding, allowing persuasive messages to be tailored to the specific user in question, presented at the right place and at the right time, thereby heightening their likely persuasive impact.
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Lecture Notes in Computer Science Commenced Publication in 1973 Founding and Former Series Editors: Gerhard Goos, Juris Hartmanis, and Jan van Leeuwen
Editorial Board David Hutchison Lancaster University, UK Takeo Kanade Carnegie Mellon University, Pittsburgh, PA, USA Josef Kittler University of Surrey, Guildford, UK Jon M. Kleinberg Cornell University, Ithaca, NY, USA Friedemann Mattern ETH Zurich, Switzerland John C. Mitchell Stanford University, CA, USA Moni Naor Weizmann Institute of Science, Rehovot, Israel Oscar Nierstrasz University of Bern, Switzerland C. Pandu Rangan Indian Institute of Technology, Madras, India Bernhard Steffen University of Dortmund, Germany Madhu Sudan Massachusetts Institute of Technology, MA, USA Demetri Terzopoulos University of California, Los Angeles, CA, USA Doug Tygar University of California, Berkeley, CA, USA Moshe Y. Vardi Rice University, Houston, TX, USA Gerhard Weikum Max-Planck Institute of Computer Science, Saarbruecken, Germany
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Wijnand IJsselsteijn Yvonne de Kort Cees Midden Berry Eggen Elise van den Hoven (Eds.)
Persuasive Technology First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006 Eindhoven, The Netherlands, May 18-19, 2006 Proceedings
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Volume Editors Wijnand IJsselsteijn Yvonne de Kort Cees Midden Eindhoven University of Technology Technology Management P.O.Box 513, 5600 MB Eindhoven, The Netherlands E-mail: {w.a.ijsselsteijn,y.a.w.d.kort,c.j.h.midden}@tue.nl Berry Eggen Elise van den Hoven Eindhoven University of Technology Industrial Design P.O. Box 513, 5600 MB Eindhoven, The Netherlands E-mail: {j.h.eggen,e.v.d.hoven}@tue.nl
Library of Congress Control Number: 2006925249 CR Subject Classification (1998): H.5, H.1, J.3-4, K.4.1, I.6, I.2.0, I.2.6 LNCS Sublibrary: SL 3 – Information Systems and Application, incl. Internet/Web and HCI ISSN ISBN-10 ISBN-13
0302-9743 3-540-34291-5 Springer Berlin Heidelberg New York 978-3-540-34291-5 Springer Berlin Heidelberg New York
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