E-Book Overview
What is 'culture'? How do you tell other people about your national culture? How do you talk about the culture of the organisation where you work or study? It is becoming increasingly recognised that intercultural communication skills are a vital component in successful international communication. These questions and other important cultural issues are raised in this photocopiable resource book which aims to develop intercultural awareness and competence through 50 different activities. Each activity is accompanied by thorough notes for the teacher, explaining the procedure and possible outcomes and providing suggestions for further reading. The book also features a useful introduction to the subject of intercultural communication and a reading list.
E-Book Content
CA MB RI D GE U N IV ER SI T Y PRESS
Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, Sao Paulo Cambridge University Press The Edinburgh Building, Cambridge CB2 2RU, UK www. Cambridge, org Information on this title: www.cambridge.org/9780521533409 © Cambridge University Press 2004 It is normally necessary for written permission for copying to be obtained in advance from a publisher. The activities in this book are designed to be copied and distributed in class. The normal requirements are waived here and it is not necessary to write to Cambridge University Press for permission for an individual teacher to make copies for use within his or her classroom. Only those pages which carry the wording ‘© Cambridge University Press’ may be copied. First published 2004 Reprinted 2005 Printed in the United Kingdom at the University Press, Cambridge A catalogue recordfor this publication is availablefrom the British Library ISBN-13 978-0-521-53340-9 Resource Pack ISBN-10 0-521-53340-6 Resource Pack
Contents Thanks and acknowledgements
5
About this pack
6
An Introduction to Intercultural Studies by James R. Chamberlain
7
Recommended reading
9
Language reference
10
Teacher’s notes and activities S I
Why does culture matter?
KKE Brainstorming:
What is culture for you?
Defining the word ‘culture’
12
12 14
C T < i="" the="" culture="">
16
m
Cultural briefing
18
Cultural briefing: The Swedes
20
SES The global dimension
22
K m
24
The effects of global business
« s l Expectations
26
c o
28
Case study: One person’s experience
I'HTO Case study: Combining global and local
30
Types and stereotypes
32
The culture onion
32
Sport and teams
34
Gender
36
Gender and communication
38
Stereotyping
40
Evaluating attitudes
42
m
The bell-jar graph
44
m m
Where do stereotypes come from?
46
iH
m m
ilfc il Profiling national cultures
48
E H
48
Cultural influences
1*1*1 Body language
50
d
52
i Time capsule
E O
Family briefing
54
IB P
Profiling corporate cultures
56
i i i i l Company dimensions
56
m u
Brand, image and culture
58
g lE I Case study: Telephone language
60
d
62
l
The Hofstede model
8W51 The Trompenaars model
64
W s i The Mole model
66
K m
The Hall model
68
HWst Diversity or conformity?
70
tflE si Case study: A takeover
72