E-Book Overview
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.
E-Book Content
Marketing in Developing Countries
Routledge Studies in International Business and the World Economy For a full list of list of titles in this series, please visit www.routledge.com 14. Privatisation and Liberalisation in European Telecommunications Comparing Britain, The Netherlands and France Willem Hulsink 15. Multinational Corporations Emergence and Evolution Paz Estrella Tolentino 16. Foreign Direct Investment in Emerging Economies Corporate Strategy and Investment Behaviour in the Caribbean Lou Anne A. Barclay 17. European Integration and Global Corporate Strategies Edited by François Chesnais, Grazia Ietto-Gillies and Roberto Simonetti 18. The Globalisation of Corporate R & D Implications for Innovation Systems in Host Countries Prasada Reddy 19. Globalization of Services Some Implications for Theory and Practice Edited by Yair Aharoni and Lilach Nachum 20. A Century of Foreign Investment in the Third World Michael J Twomey 21. Global Capitalism at Bay John H Dunning
22. Foreign Direct Investment Research Issues Edited by Bijit Bora 23. Ford and the Global Strategies of Multinationals The North American Auto Industry Isabel Studer Noguez 24. The World Trade Organization Millennium Round Freer Trade in the Next Century Klaus Deutsch / Bernhard Speyer 25. Consultancy and Innovation The Business Service Revolution in Europe Edited by Peter Wood 26. Knowledge Economies Clusters, Learning and Co-operative Advantage Philip Cooke 27. The Role of Resources in Global Competition John Fahy 28. Globalization, Employment and the Workplace Diverse Impacts Edited by Yaw A Debrah and Ian G. Smith 29. Transnational Corporations Fragmentation amidst Integration Grazia Ietto-Gillies
30. Growth Theory and Growth Policy Edited by Harald Hagemann and Stephan Seiter 31. International Business and the Eclectic Paradigm Developing the OLI framework Edited by John Cantwell and Rajneesh Narula 32. Regulating Global Trade and the Environment Paul Street 33. Cultural Industries and the Production of Culture Edited by Dominic Power and Allen J. Scott 34. Governing Interests Business Associations Facing Internationalization Edited by Wolfgang Streeck, Jürgen Grote, Volker Schneider and Jelle Visser 35. Infrastructure Development in the Pacific Region Edited by Akira Kohsaka 36. Big Business and Economic Development Conglomerates and Economic Groups in Developing Countries and Transition Economies under Globalisation Edited by Alex E. Fernández Jilberto and Barbara Hogenboom 37. International Business Geography Case Studies of Corporate Firms Edited by Piet Pellenbarg and Egbert Wever
38. The World Bank and Global Managerialism Jonathan Murphy 39. Contemporary Corporate Strategy Global Perspectives Edited by John Saee 40. Trade, Globalization and Poverty Edited by Elias Dinopoulos, Pravin Krishna, Arvind Panagariya and Kar-yiu Wong 41. International Management and Language Susanne Tietze 42. Spac