Experimental Psychology

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UNDERSTANDING PSYCHOLOGY RESEARCH, Ninth Edition, takes an example-based approach to the fundamentals of research methodology. Organized by topic--such as research in human factors, learning, thinking, and problem solving--the text helps you connect the concepts of sound methodology with their practical applications. Because the authors use dozens of carefully selected real-world examples, you can see for yourself the issues and problems that can occur in conducting research. More importantly, you can develop a sense of how to anticipate and adjust for problems in your own research.

E-Book Content

Experimental Psychology NINTH EDITION Barry. H. Kantowitz University of Michigan Henry L. Roediger III Washington University in St. Louis David G. Elmes Washington and Lee University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Experimental Psychology, Ninth Edition Barry H. Kantowitz, Henry L. Roediger III, David G. Elmes Publisher: Michele Sordi Assistant Editor: Rebecca Rosenberg Technology Project Manager: Lauren Keyes Marketing Manager: Michelle Williams © 2009, 2005 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Marketing Assistant: Melanie Cregger For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at cengage.com/permissions Further permissions questions can be e-mailed to [email protected] Marketing Communications Manager: Linda Yip Project Manager, Editorial Production: Pat Waldo Creative Director: Rob Hugel Art Director: Vernon Boes Text Designer: Cheryl Carrington Library of Congress Control Number: 2008920142 Print Buyer: Paula Vang ISBN- 13: 978-0-495-59533-5 Text/Art Permissions Editor: Margaret Chamberlain-Gaston ISBN- 10: 0-495-59533-0 Image Permissions Editor: Deanna Ettinger Wadsworth 10 Davis Drive Belmont, CA 94002-3098 USA Production Service: Carol O’Connell, Graphic World Publishing Services Photo Researcher: Susan Van Etten Illustrator: Lori Heckleman Cover Designer: Bill Stanton Cover Image: © Ryuichi Okano/Getty Images (main image) and © Akira Inoue/Getty Images (inset image) Compositor: Graphic World Inc. Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at international.cengage.com/region. Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit academic.cengage.com. Purchase any of our products at your local college store or at our preferred online store www.ichapters.com. Printed in the United States of America 1 2 3 4 5 6 7 12 11 10 09 08 To three outstanding psychologists who shared the fun and excitement of experimental psychology with us, David A. Grant, William M. Hinton, and L. Starling Reid This page intentionally left blank ABOUT THE AUTHORS BARRY H. KANTOWITZ is Profe
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