Managing Business In A Multi-channel World: Success Factors For E-business

E-Book Overview

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

E-Book Content

TLFeBOOK Managing Business in a Multi-Channel World: Success Factors for E-Business Timo Saarinen Helsinki School of Economics, Finland Markku Tinnilä Helsinki School of Economics, Finland Anne Tseng Helsinki School of Economics, Finland IDEA GROUP PUBLISHING Hershey • London • Melbourne • Singapore Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: Cover Design: Printed at: Renée Davies Kristin Roth Amanda Appicello Jennifer Neidig Sue VanderHook Cindy Consonery Lisa Tosheff Yurchak Printing Inc. Published in the United States of America by Idea Group Publishing (an imprint of Idea Group Inc.) 701 E. Chocolate Avenue Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.idea-group.com and in the United Kingdom by Idea Group Publishing (an imprint of Idea Group Inc.) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 3313 Web site: http://www.eurospan.co.uk Copyright © 2006 by Idea Group Inc. All rights reserved. No part of this book may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this book are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Managing business in a multi-channel world : success factors for E-business / Timo Saarinen, Markku Tinnilä and Anne Tseng, editor. p. cm. Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher. Includes bibliographical references and index. ISBN 1-59140-629-3 (hard cover) -- ISBN 1-59140-630-7 (soft cover) -- ISBN 1-59140-631-5 (ebook) 1. Electronic commerce--Management. 2. Technological innovations--Management. 3. Information technology--Management. I. Saarinen, Timo. II. Tinnilä, Markku. III. Tseng, Anne. HF5548.32.M354 2005 658.8'72--dc22 2005004541 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. Managing Business in a Multi-Channel World: Success Factors for E-Business Table of Contents Preface ............................................................................................................ vii SECTION I. MULTI-CHANNEL PERSPECTIVES Chapter I. Introduction: Toward Seamless Multi-Channel Services ...............................................
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