The Professionalisation Of Political Communication (ib-changing Media, Changing Europe)

Has the communication of politics become professionalised? Political communication has a powerful influence in shaping public awareness and opinion. This book examines the complex practice of political messaging. In particular it raises questions and presents evidence on one key and growing facet of this process – who are these so-called ‘professionals’, what part do they play in the political process, and have they changed the very nature of politics? Changing Media, Changing Europe is a Programme of the European Science Foundation. It is the most extensive collaborative network of researchers working in this field ever developed by the ESF, and, uniquely, brings together leading scholars in the field from both the humanities and social sciences. This volume presents major work arising from this programme, and reflects the broad range of novel and exciting approaches within the programme in seeking to understand radical changes in both the political and cultural landscape of Europe in the early twenty-first century. The Professsionalisation of Political Communication The authors develop a framework for understanding the changing voice of politics in various contexts, such as governmental campaigns and elections. The effect of professionalisation upon political debate is fully explored across various European countries and their respective political systems. The book provides a comprehensive insight into a new and vital aspect of political communication in Europe. Negrine / Mancini / Holtz-Bacha / Papathanassopoulos | The Professionalisation of Political Communication Changing Media, Changing Europe Volume 3 ISBN 978-1-84150-159-8 intellect PO Box 862 Bristol BS99 1DE UK / www.intellectbooks.com 9 781841 501598 00 @ @ @ @@ @ @@ CHANGING MEDIA, CHANGING EUROPE VOLUME 3 The Professionalisation of Political Communication @ @ @ @ @ @@ @ Edited by Ralph Negrine, Paolo Mancini, Christina Holtz-Bacha and Stylianos Papathanassopoulos Political Communication.qxd 5/1/07 15:05 Page 1 The European Science Foundation (ESF) is the European association of 78 national research organisations in 30 countries devoted to scientific research. The ESF provides a common platform for its Member Organisations in order to: n Advance European Research; n Explore new directions for research at the European level. Through its activities, the ESF serves the needs of the European research community in a global context. Political Communication.qxd 5/1/07 15:05 Page 2 Political Communication.qxd 5/1/07 15:05 Page 3 THE PROFESSIONALISATION OF POLITICAL COMMUNICATION CHANGING MEDIA CHANGING EUROPE CHANGING MEDIA – C,HANGING EUROPE SERIES OLUME 3 VOLUME EDITED BY C. HOLTZ-BACHA, P. MANCINI, R. NEGRINE, AND EDITED BY R. NEGRINE, P. MANCINI, C. HOLTZ-BACHA AND S. PAPATHANASSOPOULOS S. PAPATHANASSOPOULOS ^ciZaaZXi 7g^hida! [email protected]  8]^XV\d! JH6 First published in the UK in 2007 by Intellect Books, PO Box 862, Bri