E-Book Overview
Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Third Edition provides the reader with the practical tools necessary to manage an arts organization. The class-tested questions in each chapter help the reader to integrate the material and develop ideas as to how the situations and problems could have been handled. New case studies focus on the challenges facing managers and organizations every day, and new "In The News" quotes give the reader real-world examples of principles and theories. A new chapter focuses on developing career skills and options. Graduate school options and postgraduate training opportunities are discussed and professional organizations and conferences are highlighted. The reader will gain useful insights into management from such topics as:* The theories and processes behind strategic planning and decision making* Staffing and personal relations* The tools and techniques available from communicating effectively and keeping track of information
E-Book Content
Management and the Arts
This Page Intentionally Left Blank
Management and the Arts Third Edition
William J. Byrnes
Foreword by Dan J. Martin
An Imprint of Elsevier Science Amsterdam Boston London New York Oxford Paris San Diego San Francisco Singapore Sydney Tokyo
Focal Press is an imprint of Elsevier Science. Copyright © 2003, Elsevier Science (USA). All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Recognizing the importance of preserving what has been written, Elsevier Science prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Byrnes, William J. Management and the arts / William J. Byrnes.—3rd ed. p. cm. Includes bibliographical references and index. ISBN 0-240-80537-2 (pbk. : alk. paper) 1. Arts—United States—Management. I. Title. NX765 .B87 2003 700¢.68—dc21
2002043078
British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. The publisher offers special discounts on bulk orders of this book. For information, please contact: Manager of Special Sales Elsevier Science 200 Wheeler Road Burlington, MA 01803 Tel: 781-313-4700 Fax: 781-313-4882 For information on all Focal Press publications available, contact our World Wide Web home page at: http://www.focalpress.com 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America
Contents
Foreword by Dan J. Martin Preface xv Acknowledgments xix
1
Management and the Arts
xiii
1
The Entertainment Business 1 Profit-Making Ventures in the Arts 3 Growing Businesses 3 Concerns about the Future 5 Managers and Organizations 6 The Manager 6 The Organization 6 The Process of Organizing 7 Levels of Management and Types of Managers Common Elements in an Organization 10 Arts Organizations as Institutions 11 The Management Process 12 Planning 12 Organizing 13 Leading 13 Controlling 13 Functional Areas 14 Key Terms and Concepts 15 Questions 15 Selecting a Project Organization 16 References 16
2
7
The Evolution of Arts Organizations and Arts Management The Artist-Manager 18 The Arts as Institutions 18 A Brief Historical Overview 19 Ancient Times 19 The Middle Ages 20 The Renaissance 21 The Seventeenth through Nineteenth Centuries The Twentieth Century 23 The Modern Nonprofit Arts Organization 24 Legal Status and Financial Statements 24 Incorporation 25 Tax Exemption 25 Profile of the Arts Manager 28 Updating the Profile 29
18
22
v
vi
MANAGE