Tourism: Principles, Practices, Philosophies (2002)

E-Book Overview

Updated and expanded for the twenty-first century, this classic text remains the #1 introduction to tourism principles and practices Now in its ninth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. New material in this Ninth Edition includes: * A look at the tourism industry in the twenty-first century * Updated case problems * A current list of Web sites at the end of each chapter * A full-color insert of travel and tourism photographs Completely revised and redesigned with a beautiful, new two-color interior, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects. Tourism: Principles, Practices, Philosophies, Ninth Edition is an invaluable book for students studying travel and tourism.

E-Book Content

3848_Goeldner_00.qxd 7/11/02 9:28 AM Page iii TOURISM Ninth Edition 䉴 PR I N C I P L E S PRACTICES PHILOSOPHIES Charles R. Goeldner J. R. Brent Ritchie JOHN WILEY & SONS, INC. 3848_Goeldner_00.qxd 7/11/02 9:28 AM Page xviii 3848_Goeldner_00.qxd 7/11/02 9:28 AM Page i TOURISM 3848_Goeldner_00.qxd 7/11/02 9:28 AM Page ii 3848_Goeldner_00.qxd 7/11/02 9:28 AM Page iii TOURISM Ninth Edition 䉴 PR I N C I P L E S PRACTICES PHILOSOPHIES Charles R. Goeldner J. R. Brent Ritchie JOHN WILEY & SONS, INC. 3848_Goeldner_00.qxd 7/11/02 9:28 AM Page iv This book is printed on acid-free paper. 䊊 ∞ Copyright © 2003 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: [email protected] Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages,
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