E-Book Overview
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography. the first text to offer a comprehensive overview of the growing but neglected area of business tourisman international perspective of business tourisma wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism
E-Book Content
Business Travel and Tourism
Business Travel and Tourism John Swarbrooke and Susan Horner
OXFORD AUCKLAND
BOSTON
JOHANNESBURG
MELBOURNE
NEW DELHI
Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 225 Wildwood Avenue, Woburn, MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First published 2001 © John Swarbrooke and Susan Horner 2001 All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1P 0LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publishers
British Library Cataloguing in Publication Data Swarbrooke, John Business travel and tourism 1. Tourist trade I. Title II. Horner, Susan 338.4791 ISBN 0 7506 43927 For information on all Butterworth-Heinemann publications visit our website at www.bh.com
Composition by Genesis Typesetting, Laser Quay, Rochester, Kent Printed and bound in Great Britain
Exhibits ................................................................................... Figures .................................................................................... Tables ...................................................................................... Preface .................................................................................... Acknowledgements ............................................................... Part One The Context ............................................................ 1 Introduction ............................................................................ What is business travel and tourism? ................