E-Book Overview
World-class guidance for delivering the right decision support to the right people at the right timeA vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for supporting your company's ability to innovate in the future by using analyticsAn understanding of BA as a holistic information discipline with links to your business's strategyPractical insights for planning and implementing BAHow to use information as a strategic assetWhy BA is the next stepping-stone for companies in the information age todayDiscussion on BA's ever-increasing roleFilled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
E-Book Content
Business Analytics
for
Managers Taking Business Intelligence Beyond Reporting GERT H.N. LAURSEN JESPER THORLUND
Business Analytics for Managers
Wiley & SAS Business Series The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions. Titles in the Wiley and SAS Business Series include: Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage by Gloria J. Miller, Dagmar Brautigam, and Stefanie Gerlach Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud Case Studies in Performance Management: A Guide from the Experts by Tony C. Adkins CIO Best Practices: Enabling Strategic Value with Information Technology by Joe Stenzel Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark Abrahams and Mingyuan Zhang Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by Naeem Siddiqi Customer Data Integration: Reaching a Single Version of the Truth by Jill Dyche and Evan Levy Demand-Driven Forecasting: A Structured Approach to Forecasting by Charles Chase Enterprise Risk Management: A Methodology for Achieving Strategic Objectives by Gregory Monahan Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. Abrahams and Mingyuan Zhang Information Revolution: Using the Information Evolution Model to Grow Your Business by Jim Davis, Gloria J. Miller, and Allan Russell Marketing Automation: Practical Steps to More Effective Direct Marketing by Jeff LeSueur Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by Frank Leistner Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap) by Gary Cokins Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics by Gary Cokins The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by Michael Gilliland The Data Asset: How Smart Companies Govern Their Data for Business Success by Tony Fisher The New Know: Innovation Powered by Analytics by Thornton May Visual Six Sigma: Making Data Analysis Lean by Ian Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, and Leo Wright For more information on any of the above titles, please visit www.wiley.com.
Business Analytics for Managers Taking Business Intelligence beyond Reporting
Gert H.N. Laursen Jesper Thorlund
John Wiley & Sons, Inc.
Copyright # 2010 by SAS Institute, Inc. All rights reserved. Published by