Starting On A Shoestring: Building A Business Without A Bankroll (wiley Small Business Edition)

STARTING ON A SHOESTRING Building a Business Without a Bankroll FOURTH EDITION Arnold S. Goldstein John Wiley & Sons, Inc. CCC-Shoestring FM (i-x).qxd 8/15/02 6:40 PM Page x CCC-Shoestring FM (i-x).qxd 8/15/02 6:40 PM Page i STARTING ON A SHOESTRING Building a Business Without a Bankroll FOURTH EDITION Arnold S. Goldstein John Wiley & Sons, Inc. CCC-Shoestring FM (i-x).qxd 8/15/02 6:40 PM Page ii To my wife, Marlene, for the encouragement she gave me to write this book and her tireless efforts in helping me to create it. Copyright © 1984, 1991, 1995, and 2002 by Arnold Goldstein and Edward Myers. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: [email protected] Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. The publisher is not engaged in rendering professional services, and you should consult a professional where appropriate. Neither the publis