E-Book Overview
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:-Working with social networking sites-Creating mindmaps-Selling your story in a compelling way-Choosing the right tactics-Choosing the right tools-Evaluating customer actions-And much moreFor any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
E-Book Content
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Revolutionary strategies to connect directly with your customer
Web Marketing For Small Businesses shows you how to take advantage of the marketing opportunities on the Internet, get the word out about your business, and win new customers. With the power of Web 2.0’s viral word of mouth, you can see your customers not only falling in love with your products, but driving thousands of their friends and contacts to your business.
Learn how to: Use the seven steps to explode business growth
Work with social networking sites
Tell your story in a compelling way
Choose the right online tools
Evaluate customer actions Make your website efficient and your products easy to buy
Get your customers to
FOR
promote your business
And much more
and tactics
Web Marketing for Small Businesses gives you the skills you need to capitalize on new technology. Change the marketing game and take your business to the next level.
Business/ Small Business
$16.95 U.S. $20.50 CAN £9.99 UK
UPC ISBN 13: 978-1-4022-1176-8 ISBN 10: 1-4022-1176-7
EAN
Stephanie Diamond founded Digital Media Works, Inc. in 2002. She is a seasoned management and marketing professional with experience building profits in a broad range of products and services and has worked as a marketing director at AOL.
YOUR BUSINESS
WEB MARKETING SMALL BUSINESSES
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way for you to level the playing field like never before—and achieve incredible growth!
Quick Start
DIAMOND
Quick Start YOUR BUSINESS
Web Marketing for Small Businesses 7 Steps to Explosive Business Growth
Make the Web Work For You
Finding the Right Online Promotional Tools
Creating a Dialogue with Your Customers to Better Serve Them
Using Tried-and-True Tactics with New Technology
Making it Easy to Buy from Your Website
Harnessing the Viral Power of Web 2.0
Tracking Your Success
www.sourcebooks.com
STEPHANIE DIAMOND
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Web Marketing for Small Businesses 7 Steps to Explosive Business Growth
Stephanie Diamond
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Copyright © 2008 by Stephanie Diamond Cover and internal design © 2008 by Sourcebooks, Inc. Author photo by Whitney Lane, Lane Photography Studio The Mind Maps used as illustrations in this book were created by using Mindjet MindManager. Mindjet and MindManager are registered trademarks of Mindjet Corporation. Sourcebooks and the colophon are registered tr