Managing Diversity In The Global Organization: Creating New Business Values

MANAGING DIVERSITY IN THE GLOBAL ORGANIZATION CREATING NEW BUSINESS VALUES Celia de Anca and Antonio Vazquez MANAGING DIVERSITY IN THE GLOBAL ORGANIZATION This page intentionally left blank MANAGING DIVERSITY Global Organization in the C R E AT I N G N E W B U S I N E S S VA L U E S CELIA DE ANCA and ANTONIO VAZQUEZ translation by Andy Goodall © Celia de Anca and Antonio Vázquez 2007 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published in Spanish in 2005 by Pearson Educación, S.A. This edition published 2007 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN-13: 978–0–230–01882–2 ISBN-10: 0–230–01882–3 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 16 15 14 13 12 11 10 09 08 07 Printed and bound in China To Arpad, teacher, mentor, advisor and, above all, a friend Celia To my wife, who has taught me the true richness of diversity Antonio This page intentionally left blank vii Contents List of Figures and Tables Prologue x xi Initial Reflections: Reinventing Yourself in Diversity xiv Structure of the Book xvii Acknowledgements xviii Part One Understanding Diversity Introduction to Part One SECTION 1 BACKGROUND 1 Dominant and Rising Values Change and organizations Dominant values and rising values 1 3 11 13 13 15 Aim of the company Basic human tendencies Definition of strategy Consequences of business activity Development of people within the organization Attitude to spontaneous impulses 16 20 23 26 28 30 Future tendencies 30 2 Diversity in the Historic Perspective of Business Management Business development from its origins to the 16th century Formation of the entrepreneurial spirit from the 16th to the 18th century Consolidation of the modern company from the 18th to the 20th century 33 35 36 39 Development of industrial conglomerates and financial markets 40