Global Latinas: Latin America's Emerging Multinationals (insead Business Press)

GLOBAL LATINAS Latin America’s emerging multinationals Lourdes Casanova GLOBAL LATINAS INSEAD Business Press Series J. Frank Brown THE GLOBAL BUSINESS LEADER Practical Advice for Success in a Transcultural Marketplace Lourdes Casanova GLOBAL LATINAS Latin America’s Emerging Multinationals David Fubini, Colin Price & Maurizio Zollo MERGERS Leadership, Performance and Corporate Health Manfred Kets de Vries, Konstantin Korotov & Elizabeth Florent-Treacy COACH AND COUCH The Psychology of Making Better Leaders Manfred Kets Devries SEX, MONEY, HAPPINESS, AND DEATH Musings from the Underground Renato J. Orsato SUSTAINABILITY STRATEGIES When Does it Pay to be Green? James Teboul SERVICE IS FRONT STAGE Positioning Services for Value Advantage Jean-Claude Thoenig & Charles Waldman THE MARKING ENTERPRISE Business Success and Societal Embedding Rolando Tomasini & Luk Van Wassenhove HUMANITARIAN LOGISTICS GLOBAL LATINAS Latin America’s emerging multinationals Lourdes Casanova © Lourdes Casanova 2009 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2009 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN-13: 978–0–230–21996–0 ISBN-10: 0–230–21996–9 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 18 17 16 15 14 13 12 11 10 09 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne To Soumitra and Sara This page intentionally left blank CONTENTS Foreword Preface Acknowledgments x xii xiii Introduction: The Emergence of the Global Latinas 1 A Shifting Global Context Overview of the Chapters of the Book Why Global Latinas, Why Now? Phases 1 and 2 (1970–1990): Latinas Engaging in Foreign Direct Investment Phase 3 (1990–2002): The ‘Washington Consensus’ Years Phase 4 (2002 to Date): Going Global Emergence of Global Latinas Drivers for Internationalization Five Success Factors Coming Back Home: Is a New Phase