E-Book Content
WRITER’S DIGEST
HANDBOOK OF
MAGAZINE
ARTICLE
WRITING ALL NEW SECOND EDITION!
E DITED BY M ICHELLE R UBERG I NTRODUCTION BY B E N Y AGODA
WRITER’S DIGEST BOOKS
Cincinnati, Ohio
www.writersdigest.com
Writer’s Digest Handbook of Magazine Article Writing. 姝 2005 by Writer’s Digest Books. Manufactured in the United States of America. All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published by Writer’s Digest Books, an imprint of F+W Publications, Inc., 4700 East Galbraith Road, Cincinnati, OH 45236. (800) 289-0963. Second edition. Visit our Web site at www.writersdigest.com for information on more resources for writers. To receive a free weekly e-mail newsletter delivering tips and updates about writing and about Writer’s Digest products, register directly at our Web site at http://newsletters.fwpub lications.com. 09 08 07
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Library of Congress Cataloging-in-Publication Data Writer’s Digest handbook of magazine article writing / edited by Michelle Ruberg; introduction by Ben Yagoda.—All new 2nd ed. p. cm. Includes index. ISBN 1-58297-333-4 (alk. paper)—ISBN 1-58297-334-2 (pbk. : alk. paper) ISBN-13: 978-1-58297-687-7 (EPUB) 1. Journalism—Authorship. 2. Feature writing. I. Title: Handbook of magazine article writing. II. Ruberg, Michelle. III. Writer’s Digest Books (Firm). PN147.W67 2005 808⬘ .02—dc22 Edited by Michelle Ruberg Designed by Terri Eubanks Cover designed by Nick Gliebe at Design Matters Production coordinated by Robin Richie
2004043079 CIP
FOREWORD
BY
KRISTIN GODSEY
vii
INTRODUCTION
BY
BEN YAGODA
1
CHAPTER ONE:
FINDING IDEAS
6
Great Ways to Generate Ideas Idea Matrix The Art of Anniversaries Evergreen Topics Look for Ideas in New Ways Editors and Ideas
6 10 12 14 15 18
QUERYING
22
Know the Magazine Writing Effective Query Letters Other Query Considerations E-Querying Final E-Query Suggestions Take Cover Follow-Up Queries
23 26 29 31 35 36 40
SELLING REPRINTS AND REWRITES
44
Reprints Finding Markets for Your Reprints Sending Your Original Article Writing a Reprint Cover Letter Making Changes to Your Original Rewrites Looking From the Rights Perspective How to Set Yourself Up for a Reprint
44 45 47 47 50 50 52 53
CHAPTER TWO:
CHAPTER THREE:
CHAPTER FOUR:
FINDING MARKETS
56
Magazines Most Open to New Writers A Growing Market Writing for Local vs. National Publications Markets to Consider Women’s Magazines
56 58 61 63 63
Trade Journals Travel Writing Custom Publications History Magazines Health Magazines Home and Garden Magazines In-Flight Magazines Ethnic Magazines Children’s Magazines E-Publishing
CHAPTER FIVE:
CHAPTER SIX:
CHAPTER SEVEN:
CHAPTER EIGHT:
66 68 72 73 75 76 78 79 80 84
RESEARCHING
87
Tackling Any Topic Finding Experts Making Your Research Go the Distance Organizing Information
87 89 94 94
INTERVIEWING
97
Interviewing Strategy Scheduling Interviews Conducting the Interview Handling Difficult Interviews E-Interviews Putting It All Together
97 98 100 104 109 114
AVOIDING PROBLEMS
115
Foolproofing Your Process Avoiding Plagiarism Libel Rules for Quoting A Final Check
115 118 120 121 123
WRITING TECHNIQUES AND REVISION
126
The Overview Focus and Struct