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McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page i Communication Theory & Research McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page ii McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page iii Communication Theory & Research An EJC Anthology Edited by Denis McQuail, Peter Golding and Els de Bens SAGE Publications London ● Thousand Oaks ● New Delhi McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page iv Editorial Arrangement and Preface © Denis McQuail, Peter Golding and Els de Bens 2005 Introduction © Denis McQuail 2005 First published 2005 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B-42, Panchsheel Enclave Post Box 4109 New Delhi 110 017 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 1-4129-1832-4 ISBN 1-4129-1833-2 (pbk) Library of Congress Control Number available Typeset by C&M Digitals (P) Ltd., Chennai, India Printed and bound in India by Gopsons Papers, Noida McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page v Contents Notes on Contributors Preface 1 Introduction and Overview Denis McQuail SECTION ONE: INTERNATIONAL COMMUNICATION 2 Research into international television flows: a methodological contribution Preben Sepstrup 3 The mythology about globalization Marjorie Ferguson 4 The inflow of American television fiction on European broadcasting channels revisited Els de Bens and Hedwig de Smaele SECTION TWO: AUDIENCE vii ix 1 13 13 23 36 53 5 Five traditions in search of the audience Klaus Bruhn Jensen and Karl Erik Rosengren 53 6 Resisting American hegemony Daniel Biltereyst 71 SECTION THREE: POLICY AND POLITICS 7 Accountability of media to society: principles and means Denis McQuail 8 Who’s afraid of infotainment? Kees Brants 9 Political communication systems all change: a response to Kees Brants Jay G. Blumler 89 89 103 118 McQuail-(EJC) Prelims.qxd 8/16/2005 11:58 AM Page vi Contents vi 10 ‘Four mothers’: the womb in the public sphere Dafna Lemish and Inbal Barzel 11 A critical review and assessment of Herman and Chomsky’s ‘Propaganda Model’ Jeffery Klaehn SECTION FOUR: JOURNALISM 125 139 155 12 The sacred side of professional journalism Thorbjörn Broddason 155 13 Telling stories: sociology, journalism and the informed citizen Peter Golding 165 14 Beyond journalism: a profession between information society and civil society Jo Bardoel 15 Journalistic codes of ethics in Europe Tiina Laitila 16 ‘Infosuasion’ in European newspapers: a case study on the war in Kosovo Rossella Savarese 17 News production in contemporary Russia Olessia Koltsova 178 191 205 220 SECTI