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With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are.
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Developing Advertising with Qualitative Market Research Judith Wardle eBook covers_pj orange.indd 68 21/4/08 14:53:41 SEraPrelims.qxd 6/19/02 9:08 PM Page i Developing Advertising with Qualitative Market R e s e a rc h 6 QMR SEraPrelims.qxd 6/19/02 9:08 PM Page ii The seven volumes of Qualitative Market Research: Principle and Practice provide complete coverage of qualitative market research practice. It offers commercial practitioners authoritative source texts for training and professional development, and provides academic students and researchers an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. 1 An Introduction to Qualitative Market Research Mike Imms and Gill Ereaut 2 Interviewing Groups and Individuals in Qualitative Market Research Joanna Chrzanowska 3 Methods Beyond Interviewing in Qualitative Market Research Philly Desai 4 Analysis and Interpretation in Qualitative Market Research Gill Ereaut 5 Developing Brands with Qualitative Market Research John Chandler and Mike Owen 6 Developing Advertising with Qualitative Market Research Judith Wardle 7 Delivering Results in Qualitative Market Research Geraldine Lillis Gill Ereaut has worked in qualitative market research in the UK for more than 20 years. She now combines teaching and writing on qualitative research with commercial research practice. With 25 years’ industry experience, Mike Imms has worked extensively for the Association for Qualitative Research and is a Fellow of Market Research Society. He runs a training organisation for commercial qualitative researchers. Martin Callingham was Group Market Research Director, Whitbread PLC and is now a consultant. He is a Visiting Professor at Birkbeck College, London University and a Fellow of the Market Research Society. SEraPrelims.qxd 6/19/02 9:08 PM Page iii Developing Advertising with Qualitative Market R e s e a rc h Judith Wardle SAGE Publications London • Thousand Oaks • New Delhi 6 QMR SEraPrelims.qxd 6/19/02 9:08 PM Page iv © Judith Wardle 2002 First published 2002 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Inquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 6 Bonhill Street London EC2A 4PU SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd 32, M-Block Market Greater Kailash - I New Delhi 110 048 British Library Cataloguing in Publication data A catalogue record for this book is available from t