E-Book Overview
Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy"Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'"—Anne Milley, Senior Director, Technology Product Marketing, SAS"Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy."—Ron Powell, Editorial Director, Business Intelligence NetworkTransform challenges into opportunities with emerging Business Intelligence technologiesWritten by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization.Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.
E-Book Content
Business Intelligence Success Factors TOOLS FOR ALIGNING YOUR BUSINESS IN THE GLOBAL ECONOMY Olivia Parr Rud Business Intelligence Success Factors Wiley & SAS Business Series The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions. Titles in the Wiley and SAS Business Series include: Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage, by Gloria J. Miller, Dagmar Brautigam, and Stefanie Gerlach Case Studies in Performance Management: A Guide from the Experts, by Tony C. Adkins CIO Best Practices: Enabling Strategic Value with Information Technology, by Joe Stenzel Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring, by Naeem Siddiqi Customer Data Integration: Reaching a Single Version of the Truth, by Jill Dyche and Evan Levy Enterprise Risk Management: A Methodology for Achieving Strategic Objectives, by Gregory Monahan Fair Lending Compliance: Intelligence and Implications for Credit Risk Management, by Clark R. Abrahams and Mingyuan Zhang Information Revolution: Using the Information Evolution Model to Grow Your Business, by Jim Davis, Gloria J. Miller, and Allan Russell Marketing Automation:Practical Steps to More Effective Direct Marketing, by Jeff LeSueur Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap), by Gary Cokins Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics, by Gary Cokins Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors, by Clark Abrahams and Mingyuan Zhang For more information on any of the above titles, visit www.wiley.com. Business Intelligence Success Factors Tools for Aligning Your Business in the Global Economy Olivia Parr Rud John Wiley & Sons, Inc. Copyright © 2009 by Olivia Parr Rud. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher,