E-Book Overview
This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!"
E-Book Content
Marketing without Advertising by Michael Phillips and Salli Rasberry | ISBN: 0873373693 Nolo © 1997 , 240 pages This book explodes the myth that advertising is the only way -- or even the best way -- of reaching customers. David Busch Marketing Without Advertising Michael Phillips & Salli Rasberry Editors: Mary Randolph, Jake Warner Production: Stephanie Harolde Book: DesignJackie Mancuso Cover Design: Toni Ihara Proofreader: Robert Wells Index: Sayre Van Young This book was last revised in: March 1997. Second Edition March 1997 Printed in the USA. Copyright © 1986, 1997 by Michael Phillips and Salli Rasberry. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher and the authors. Reproduction prohibitions do not apply to the forms contained in this product when reproduced for personal use. Quantity sales: For information on bulk purchases or corporate premium sales, please contact the Special Sales department. For academic sales or textbook adoptions, ask for Academic Sales. 800955-4775, Nolo Press, Inc., 950 Parker St., Berkeley, CA 94710. About the Authors by the Publisher, Ralph Warner Michael Phillips I met Michael Phillips in 1979, when h