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British Food Journal ISSN 0007-070X Volume 105 Number 3 2003 The Croatian food and drink market Guest Editors Professor Natas˘ a Renko and Daniella Vignali Access this journal online __________________________ Editorial advisory board ___________________________ Abstracts and keywords ___________________________ Guest editorial ____________________________________ Attitudes of the Croatian population toward genetically modified food 142 Natas˘a Renko, Vesna Brc˘ ic´-Stipc˘evic´ and Sanda Renko_________________ 148 143 144 146 Market segmentation on the basis of food-related lifestyles of Croatian families Tanja Kesic´ and Sunc˘ana Piri-Rajh ________________________________ 162 Food marketing in the function of tourist product development Marcel Meler and Zdenko Cerovic´ __________________________________ 175 A case study of the Croatian beer market structure and performances Ksenija Dumic˘ ic´, Sanda Renko and Natas˘a Renko ____________________ 193 Farmers’ wine fair: a case study Damir Kovac˘ ic´ and Marija Radman ________________________________ Access this journal electronically The current and past volumes of this journal are available at www.emeraldinsight.com/ft You can access over 100 additional Emerald journals, each with a comprehensive searchable archive of articles (many dating back to 1989), a detailed classification system and links to referenced material. See page following contents for full details of what your access includes. 204 CONTENTS www.emeraldinsight.com/bfj.htm As a subscriber to this journal, you can benefit from instant, electronic access to the content of this title. Your access includes a variety of features that increase the value of your journal subscription. Automatic permission to make up to 25 copies of individual articles This facility can be used for teaching purposes, training courses, meetings or seminars. This only applies to articles of which Emerald owns copyright. For further details visit www.emeraldinsight.com/copyright How to access this journal electronically To benefit from electronic access to this journal you first need to register on the Internet. Registration is simple and full instructions are available online at www.emeraldinsight.com/register Once completed, your institution will have instant access to the journal content from www.emeraldinsight.com or via the journal homepage www.emeraldinsight.com/bfj.htm Our liberal institution-wide licence allows everyone within your institution to access your journal electronically, thus making your subscription more cost-effective. Our Web site has been designed to provide you with a comprehensive, simple system that needs only minimum administration. Access is available via IP authentication or username and password. Key features of Emerald electronic journals Online Publishing and Archiving You can gain access to past volumes as well as new material from this journal on the Internet via Emerald Fulltext. You can browse or search the database for relevant articles. Reference Linking Direct links are provided from the journal article references to abstracts of the most influential articles cited (where possible this is to the full text of the article). E-mail an Article This facility allows you to e-mail relevant and interesting articles in PDF format to another PC for later use, reference or printing purposes. Non-Article Content The non-article content of our journals (product and materials information, industry trends, company news, etc.) is available online so that it can be accessed by users. It is possible to browse or search non-article content by keyword. Additional Complementary Services Available Your access includes a variety of features that add t