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Written by internationally renowned academics, this volume provides a snapshot of the field of applied linguistics, and illustrates how linguistics is informing and engaging with neighbouring disciplines. Chapters in this second volume present an overview of new (and interdisciplinary) applications of linguistics to such diverse fields as economics, law, religion, tourism, media studies and health care. Both volumes represent the best of current practice in applied linguistics, and will be invaluable to students and researchers looking for an overview of the field.
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CONTEMPORARY APPLIED LINGUISTICS VOLUME 2 LINGUISTICS FOR THE REAL WORLD Continuum Contemporary Studies in Linguistics Continuum Contemporary Studies in Linguistics series presents a snapshot of the current research being undertaken in the core areas of linguistics. Written by internationally renowned linguists, the volumes provide a selection of the best scholarship in each area. Each of the chapters appears on the basis of its importance to the field, but also with regards to its wider significance either in terms of methodology, practical application or conclusions. The result is a stimulating contemporary snapshot of the field and a vibrant reader for each of the areas covered in the series. Contemporary Stylistics Edited by Marina Lambrou and Peter Stockwell Contemporary Corpus Linguistics Edited by Paul Baker Contemporary Applied Linguistics Vols 1 and 2 Edited by Li Wei and Vivian Cook Contemporary Applied Linguistics Edited by Li Wei and Vivian Cook Volume 2 Linguistics for the Real World Edited by Li Wei Continuum International Publishing Group The Tower Building 80 Maiden Lane, Suite 704 11 York Road New York London SE1 7NX NY 10038 © Li Wei, Vivian Cook and Contributors 2009 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN: 978-0-8264-9681-2 (Hardback) Library of Congress Cataloging-in-Publication Data The Publisher has applied for CIP data. Typeset by Newgen Imaging Systems Pvt Ltd, Chennai, India Printed and bound in Great Britain by the MPG Books Group Contents Notes on Contributors vii Acknowledgements xi Introduction: Linguistics for the Real World Li Wei and Vivian Cook 1 Chapter 1 Globalization, Multilingualism, and Gender: Looking into the Future Ingrid Piller and Aneta Pavlenko 10 Chapter 2 Language and Economy Florian Coulmas 28 Chapter 3 Linguistic Diversity and Poverty: Many Languages and Poor People in a Globalizing World Suzanne Romaine 46 Chapter 4 Religious Language Management Bernard Spolsky 65 Chapter 5 Language and Culture Nick Enfield 83 Chapter 6 Four-Borne Discourses: Towards Language as a Multi-Dimensional City Gu Yueguo 98 Chapter 7 Discourse in Organizations and Workplaces Britt-Louise Gunnarsson 122 Chapter 8 Political Discourse and Translation Christina Schäffner 142 Chapter 9 Language and the Law John Gibbons 164 Chapter 10 Neurolinguistics and the Non-monolingual Brain Marjorie Lorch 184 vi Contents Chapter 11 Clinical Phonology Martin J. Ball and Nicole Müller 202 Chapter 12 Sign Linguistics, Sign Language Learning and Sign Bil