E-Book Content
Salud ! Image not available Salud! Th e R i s e o f S a n ta B a r b a r a ’ s W i n e I n d u s t ry Victor W. Geraci University of Nevada Press reno & l as vegas University of Nevada Press, Reno, Nevada 89557 usa Copyright © 2004 by University of Nevada Press All rights reserved Manufactured in the United States of America Design by Omega Clay Library of Congress Cataloging-in-Publication Data Geraci, Victor W. (Victor William), 1948– Salud! : the rise of Santa Barbara’s wine industry / Victor W. Geraci. p. cm. Includes bibliographical references and index. isbn 0-87417-543-7 (hardcover : alk. paper) 1. Wine and wine making—California—Santa Barbara County—History. 2. Wine industry—California—Santa Barbara County—History. I. Title. tp557.g47 2004 663'.2'0979491—dc22 2003022026 The paper used in this book meets the requirements of American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ansi z39.48-1984. Binding materials were selected for strength and durability. First Printing 13 12 11 10 09 08 07 06 05 04 5 4 3 2 1 Frontispiece: Santa Barbara County Winery Tasting Rooms For Jordan, Victor, and Karime May this book help you understand Grandpa’s passion for wine and history Salud! This page intentionally left blank. There is no other liquid that flows more intimately and incessantly through the labyrinth of symbols we have conceived to mark our status as human beings from the rudest peasant festival to the mystery of the Eucharist. To take wine into our mouths is to savor a droplet of the river of human history. —Clifton Fadiman This page intentionally left blank. Contents List of Illustrations xi Preface xiii Acknowledgments xv Introduction 1 1 Northern European Roots and the First American Wine Cult