Advanced Data Mining Techniques

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E-Book Overview

This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focusses on business applications of data mining. Methods are presented with simple examples, applications are reviewed, and relativ advantages are evaluated.

E-Book Content

Advanced Data Mining Techniques David L. Olson · Dursun Delen Advanced Data Mining Techniques Dr. David L. Olson Department of Management Science University of Nebraska Lincoln, NE 68588-0491 USA [email protected] ISBN: 978-3-540-76916-3 Dr. Dursun Delen Department of Management Science and Information Systems 700 North Greenwood Avenue Tulsa, Oklahoma 74106 USA [email protected] e-ISBN: 978-3-540-76917-0 Library of Congress Control Number: 2007940052 c 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained fro