Copyright A Cataloging-in-Publication data record for this book can be obtained from the Library of Congress. Credits Editorial/Production Supervision: Carol Moran Cover design director: Jerry Votta Cover design: Nina Scuderi Art Director: Gail Cocker-Bogusz Interior design: Meg VanArsdale Manufacturing buyer: Maura Zaldivar Executive editor: Jim Boyd Editorial assistant: Allyson Kloss Marketing manager: Bryan Gambrel ©2003 Pearson Education, Inc. Publishing as Financial Times Prentice Hall Upper Saddle River, New Jersey 07458 Financial Times Prentice Hall books are widely used by corporations and government agencies for training, marketing, and resale. For information regarding corporate and government bulk discounts please contact: Corporate and Government Sales (800) 382-3419 or
[email protected] Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Pearson Education Ltd. Pearson Education Australia Pty, Limited Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Praise for Business Innovation and Disruptive Technology "In this economic environment, true leaders will continue to use emerging technologies to improve their businesses. Nick's book provides a platform to consider the business implications for key emerging technologies." —Mark Sherman, General Partner, Battery Ventures "The author gives a deep and valuable presentation of the basic strategic and business aspects of various emerging technologies. These so-called 'disruptive' technologies can contribute in a significant way to the development of new business models in many different industries and, generally speaking, can start the 'round two of the Internet era.'" —Mauro Sentinelli, Managing Director, Telecom Italia Mobile "Business Innovation and Disruptive Technology is a great read for anyone who wants to understand current trends and the underlying value of today's most important evolutionary, revolutionary, and disruptive technologies." —Chris O'Neill, General Partner, Vortex Partners FINANCIAL TIMES Prentice Hall In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and thinking and best learning practice to a global market. nance to bring cutting-edge It is our goal to create world-class print publications and electronic products that give readers knowledge and understanding which can then be applied, whether studying or at work. To nd out more about our business products, you can visit us at www.ft-ph.com Financial Times Prentice Hall Books For more information, please go to www.ft-ph.com Dr. Judith M. BardwickSeeking the Calm in the Storm: Managing Chaos in Your Business Life Thomas L. Barton, William G. Shenkir, and Paul L. WalkerMaking Enterprise Risk Management Pay Off: How Leading Companies Implement Risk Management Michael BaschCustomerCulture: How FedEx and Other Great Companies Put the Customer First Every Day J. Stewart Black and Hal B. GregersenLeading Strategic Change: Breaking Through the Brain Barrier Deirdre BreakenridgeCyberbranding: Brand Building in the Digital Economy William C. Byham, Audrey B. Smith, and Matthew J. PaeseG