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The best way to make money in 2020 for everyone Everything you need to know to build a business and generate revenue by creating and selling online courses Ultimate Guide
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Create and sell online courses: The step-by-step guide Everything you need to know to build a business and generate revenue by creating and selling online courses thinkific.com Contents CHAPTER 1 P05 CHAPTER 6 P29 Why create online courses CHAPTER 2 P10 CHAPTER 7 P35 Choose a topic for your online course CHAPTER 3 P13 Create a course sales page CHAPTER 8 P38 Pre-sell and validate your course CHAPTER 4 P17 Price your online course Market your online course CHAPTER 9 P49 Create your course content CHAPTER 5 Help your students succeed CHAPTER 10 P25 Host your online course Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 P54 Conclusion Chapter 6 Chapter 7 Chapter 8 Chapter 9 2 Create and sell online courses: The step-by-step guide Everything you need to know to build a business and generate revenue by creating and selling online courses In the year 1440, Johannes Gutenberg, a German blacksmith, invented the printing press, and the world changed forever. Prior to his invention, education was expensive and accessible mostly to the nobles and upper crust of society. The press heralded an age of mass communication and ended their monopoly over knowledge. Within a few years, printing houses had opened up all across Europe, spreading education to the masses as the price of books plummeted. Indeed, the Renaissance happened in large part due to this. Many of the famous Renaissance artists, Leonardo da Vinci included, did not have access to formal Chapter 1 Chapter 2 Chapter 3 education. They learned from books and in turn codified their knowledge into new books to be passed on to the next generation. As you can imagine, it paid to be an author back in those days! Today, the Internet is our printing press and we produce new content at an exponential rate. Like in the Renaissance, many people are learning new skills online, outside of their formal education. From coding to painting to entrepreneurship, it pays to be teaching your skills online. Given that you’re reading this guide right now, you’ve probably already realized this. While books have traditionally been a great way to pass on information, online courses are more engaging and interactive, making it a far more effective method of education. Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 3 Projected value of the global e-learning market At Thinkific, we’ve helped hundreds of thousands of people, just like you, create and sell more than $100 million in online courses. With our platform, you can create a website, upload your course, and distribute it to people around the world with just a few clicks. We’ve revolutionized how individuals earn and learn online by building an all-in one platform designed for both course creators AND their audience. $275 bn $165 bn 2015 2016 2017 2018 2019 2020 2021 And having helped those people create their online courses, we know exactly what it takes. From coming up with a topic to teach, to creating the actual course content, to marketing it and attracting students, we’re documenting the exact step-by-step process in this guide. 2022 As for how to read this guide, I suggest a quick skim right now and then come bac